Building the long-term habits that drive your performance.
Before: On crutches after ACL reconstruction, and used to two-hour gym slogs. Now: Fully recovered alongside his physio, training in short, sharp sessions, with pizza and burgers still in.
Now: His first half marathon, in 1 hour 49 minutes.
Now: Back to a weight he had not seen in four years, and enjoying it, which is what makes it last.
Now: Three and a half months in, on a plan built around a busy lifestyle.
Now: Coaching that covers physical, mental and social wellbeing, the definition of health she was first taught at medical school.
Before: Years of failed attempts. Now: A sustainable plan, and a shift in mentality around healthy living.
Health expert for The Principals Club for Dental Practice Owners in the UK.
George coaches one to one, and speaks on health and performance to dental practice owners and organisations across the UK.
His work builds on 15 years in health and high performance: 33 fights as an elite amateur boxer, a degree in Sports and Exercise Science, a Master's degree in Strength and Conditioning, and years coaching everyone from general health and wellness clients to elite athletes. Today he works only with dentists and business leaders who want the energy to perform at their best in business, and the wellbeing to enjoy a healthy life outside it.
We start at the level of thought and feeling. That's why the results last when every other approach has failed.
Identity, beliefs, and why the start date keeps moving when the only setting is zero or a hundred. Nothing changes long term without getting this right.
Recovery must be equal to or greater than stress, and it has to be managed deliberately.
Evidence-based and simple. Eating more than you intend is a system gap, not a willpower gap.
Built on training you enjoy and that gives you energy, not something you have to endure.
What gets measured gets managed. Your data shows what is working, and the science of habit building turns it into what you do without thinking, so everything sticks.
Long-term behaviour change, not another health kick. Losing weight and keeping it off is what happens when the foundations are right.
Built around your time, and it takes less of it than your last attempt on your own. Coaching to get the result, the app so it happens every day without willpower, and the education so you keep it when the coaching ends.
A one-to-one call with me. The plan changes when your week changes, so a chaotic week does not end the programme.
An in-person session where geography allows, or a deeper review call where it does not.
The whole plan sits in the app, with George AI there between calls. Nothing to plan, nothing to work out.
The day's actions in one list, ticked off as you go.
Every session written for you, with a video for each movement.
Send a photo and it is analysed and logged. Nothing to type.
A question about your plan, your food or your training, answered straight away.
If you start and decide within the first two weeks that it is not for you, tell me and I refund you in full. No conditions, and no conversation needed.
We set your targets together on day one. If you have not achieved them after three months, I keep working with you at no further cost until you do.
No. A personal trainer works on your body for an hour. My work sits underneath: how you think, how you recover and how you behave with your health, so the level of performance you want becomes your new default. I know the difference well: I used to run an education company that trained and qualified new personal trainers.
One call with me each week. That is where the real work happens: what the week threw at you, where the stress went, and what changes next. Everything else fits into the day you already have, and the app takes the planning and admin off you. Most clients tell me it takes less time than their last attempt on their own.
No. If you are exhausted, the first job is not to add more, it is to recover. Burnout is stress outweighing recovery for too long, so we start by bringing recovery back up and taking out what is costing you energy. Harder training and stricter food are not where we begin. The aim is the minimum that works, not the most you can survive.
Yes. Travel, long clinical days and client dinners are where most plans fall apart, so they are what we plan for. We work on the decisions you make under pressure, not a meal plan you abandon by Wednesday. Nothing is off limits, and when your week changes, the plan changes with it.
Because those ran on discipline, and discipline runs out. This runs on a system: the psychology first, so the start date stops moving; habits built around your week, so the right thing happens without relying on willpower; and the education, so you understand it well enough to keep it once we finish.
And if it does not work, the guarantee means the risk sits with me, not you.
I do not work with anyone for less than three months, and investment starts from £3,000. Building something that lasts takes longer than three months, but that is the minimum to set it up properly. The exact package depends on the level of support you need, so we go through it on the call once we have worked out whether this is the right fit. There is no pressure on that call, and no pitch in the audit.
It is 45 minutes. We look at where your health is now, where you want it to be and what has got in the way before. I walk you through the system, we cover the levels of support and what each one costs, and you leave with a clear next step. If this is not the right fit for you, I will tell you.
How are your energy, your focus and the way you handle pressure holding up right now? Four minutes, twenty-one questions. It scores you across three phases and tells you which one you are actually in, before you commit to anything or speak to anybody.
Free · Takes 4 minutes · No commitment required
Book a call and we work out together whether this is the right fit. Or take the free audit first and see exactly where you are.
No pressure on the call · The audit is free and takes 4 minutes
Evidence-based talks and programmes that help your people improve energy, focus and resilience, and help your business reduce absence, burnout and lost productivity. Delivered for dental practices, groups and organisations across the UK.