Why GeorgeResultsCoachingBusiness Wellbeing ProgrammesAbout GeorgeBook a Call with GeorgeTake the Dental Performance Audit
For dentists, practice owners & business leaders

Make this the last time you go on a health kick.

More energy, sharper focus and better performance, without burning out. One-to-one coaching for people who already know what to do, and cannot work out why it never sticks.

George Vernon, Health and Performance Coach
Book a Call with GeorgeTake the Dental Performance Audit

Free · Takes 4 minutes · No commitment required

Trusted across UK dentistry
The Principals Club
Frank Taylor & Associates
Dental Update
BDIA Dental Showcase
Sound familiar?
You know what to do. You have done it before and it worked, right up until the week it did not.
Twelve-hour days, patients or meetings back to back, and by the evening there is nothing left for the gym, for getting your nutrition right, or for the things you actually enjoy.
Every restart costs more than the last. It is never the plan that fails. It is fitting it into your life.

Consistency is a systems problem, not a discipline problem.

Results

Straight from the clients.

Swipe to see more →
Click to see more →
★★★★★
Matt Hadman
Head of Dental Groups, Patient Plan Direct
  • 10kg lost in four months
  • Works fewer hours and is more productive
  • More control over food while thinking about it less
From a diet point of view, I'm in a place where I've never been in my whole adult life. I work far less now since working with you, George, and I'm more productive because of it.
★★★★★
Dr Sanchia Jauch
Dental practice owner · past President, Namibia Dental Association
  • A dentist, a practice owner, four kids and no energy left
  • Daily energy rebuilt while running six providers and twenty staff
  • Focus back to lead the practice at her best
Recovery finally outweighing stress. That was the shift.
★★★★★
Dr Darren Hill
General dentist, Dublin
  • 12kg lost over seven months
  • VO2 max the highest it has ever been
  • Heart rate variability the highest it has ever been
  • Resting heart rate the lowest it has ever been
It's the first time in 32 years I've ever felt like this is a lifestyle change that I'm happy with.
★★★★★
Vish
Dentist
  • 61.7 lbs lost in seven months
  • Short, sharp sessions instead of two-hour gym slogs
  • Pizza and burgers still in, in moderation
Family members couldn't even recognise me.
★★★★★
Ian Tilley
Operations Manager, NG Bailey Midlands
  • 13kg down in four months
  • Higher energy levels and sharper focus
  • Better business performance
  • More quality time with family
And it hasn't felt difficult.
★★★★★
Mark Harris
Serial business owner · IT, telecoms and property
  • Finally achieved the goal he set over ten years ago
  • 13.2% body fat, down from the twenties
  • Consistency where the right actions felt easy
You are what you repeatedly do.
★★★★★
Ben Rutter
Owner, Digital Prosthetics
  • Was in a rut and had given up after various programmes
  • Best fitness regime he has been on, with a new baby at home
  • No late-night eating
My mindset shift to not needing to overeat has been my biggest win.
★★★★★
Robbie Newton
Owner, plumbing & heating business · £2M turnover
  • Best year the business has had in a long time
  • Burnt out with no brain space, to mindset and strength back
  • Present and happier at home
I'm the captain again, steering the ship. I feel like I did when I was in my early thirties.
★★★★★
Kieran Kearns
Senior Bid Manager, Frankham Group
  • 140kg down to 105kg in a year
  • First Wolf Run in over a decade
  • Energy to perform at work and keep up with his son
Going to the root cause, and building my energy back up.
★★★★★
Andrew Thompson
Head of UK Water, Fingleton White
  • 14kg off in seven months
  • Resting heart rate down by 20% to 30%
  • Running quicker in his forties than he did in his thirties
Long-term health is the ROI. This was life-changing for me.
★★★★★
Jacob
Journalist, financial publication, London
  • Back pain from 7 out of 10, spiking to 9, down to zero
  • Stronger, more confident, posture corrected
  • No longer anxious about standing for long periods
Take the jump and work with George.
★★★★★
Steve Want
Creative Brand Designer & Communication Lead, PET-Xi Training
  • Five months in
  • Weight lost
  • Routine built
After work, I'm now off the sofa and onto the trampoline with my four-year-old son because of the energy that I've gained.
★★★★★
Rob Allen-Pugh
Senior Manager, Nova Solar Renewables
  • Stopped the all-or-nothing cycle for good
  • Built a routine that holds through busy periods
  • Consistency without extremes
My mentality with health and fitness used to be all or nothing before meeting George.
★★★★★
Commercial Director
Name withheld by request · three months in
  • Headhunted for a role he could not even have thought of
  • The role pays well over six figures
Big kudos to the mindset you helped me achieve, and the confidence I now have. I did not have that before.
★★★★★
Jaz
Property business owner
  • Down to 102kg, a weight he had not seen in four years
  • Mindset and fitness the best they have ever been
  • Enjoying it, which is what makes it last
Mindset and fitness-wise, I'm the best I've ever been.
★★★★★
Lukman
Dentist
  • WHOOP stress at its lowest during one of the most stressful weeks he had had in dentistry
  • First patient complaint — handled it calmly using the psychology techniques we had worked on together
  • Complaint dropped the next morning
The psychology work meant a week that would have wrecked me became a conversation instead.
The system

The system I install underneath your health.

01

Psychology

Identity, beliefs, and why the start date keeps moving when the only setting is zero or a hundred. Nothing changes long term without getting this right.

02

Stress & recovery

Recovery must be equal to or greater than stress, and it has to be managed deliberately.

03

Nutrition

Evidence-based and simple. Eating more than you intend is a system gap, not a willpower gap.

04

Physical health

Built on training you enjoy and that gives you energy, not something you have to endure.

05

Measurement

What gets measured gets managed. Your data decides what changes, not guesswork — very much like the way a business runs.

One-to-one coaching

What installing it actually looks like.

Those five pillars are the system. This is how it gets installed: three things working together, all built around your time. Coaching to get the result. The app so it happens every day without willpower or admin. And the education so you understand it well enough to keep it when the coaching ends.

Every week

A one-to-one call with me. The plan changes when your week changes, so a chaotic week does not end the programme.

Every month

An in-person session where geography allows, or a deeper review call where it does not.

Every day

The whole plan sits in the app, so there is nothing to plan and nothing to work out: the day's actions, your training, your meals and the data behind both. George AI is in there too, so a photo of your plate is logged in seconds and there is an answer whenever you need one.

The full education course inside the GV Coaching app
Why it lasts

Understand it, and you keep it.

Most people lose their results because they were following instructions they never understood. The full education course sits inside the app and takes you through every part of the system, from psychology to measurement, so you understand why you are doing what you are doing and can run it yourself. That is the difference between a result, and a result that lasts.

Daily plan and habit tracking
Daily plan and habits

The day's actions in one list, ticked off as you go.

Personalised training with video guidance
Your training sessions

Every session written for you, with a video to show you each movement.

Meal plans and nutrition tracking
Meals and nutrition

Built around what you actually eat. Nothing off limits.

Progress dashboard covering sleep, steps, weight and trends
Your dashboard

Sleep, steps, weight and trends, reviewed on every call.

New in the app

George AI, with you between calls.

Built to save you time. Take a photo of your plate and it is analysed and logged for you, no typing. Send a menu and it tells you what fits your targets. Send a video of a lift and it checks your form. Ask it anything, any time of day, and it answers the way I would.

A photo of a noodle dish sent to George AI, with the food analysis it returned
Photo your food

Send a photo. It works out what is on the plate and the calories and macros.

The meal tracker showing the meal logged automatically from the photo
Logged for you

The meal goes straight into your tracker. Nothing to type.

A restaurant menu sent to George AI, with its recommendation of what fits
Eating out

Send the menu and it tells you what fits your targets today.

George AI feedback on a deadlift video, correcting hip position and back rounding
Form check

Send a video of a lift and it tells you what to fix before the next set.

A client asking George AI how much water to drink, with its detailed answer
Ask it anything

A question about your plan, your food or your training, answered straight away.

What is included
The full education course, so you keep the result long term
Weekly one-to-one coaching calls
Fully personalised training built around your week
Nutrition and meal planning, nothing off limits
George AI in the app: photo your food and it is logged, ask anything, any time
Habit system tracked daily in the app
Progress dashboard reviewed on every call
Psychology work, so none of it depends on motivation
In-person sessions where geography allows
WHOOP integration, optional add-on
The guarantee

The risk sits with me.

Two weeks to change your mind

If you start and decide within the first two weeks that it is not for you, tell me and I refund you in full. No conditions, and no conversation needed.

Results, or I keep going for free

We set your targets together on day one. If you have not achieved them after three months, I keep working with you at no further cost until you do.

More results

In their own words.

Swipe to see more →
Click to see more →
Vish
Vish
Dentist
★★★★★
My own family could hardly recognise me at our most recent family wedding.
On crutches when we started · full recovery after ACL reconstruction alongside his physio · 61.7 lbs lost in seven months
Matt Hadman
Matt Hadman
Head of Dental Groups, Patient Plan Direct
★★★★★
From a diet point of view, I'm in a place where I've never been in my whole adult life.
10kg lost in four months · works fewer hours and is more productive
Dr Darren Hill
Dr Darren Hill
General dentist, Dublin
★★★★★
You've helped me remove the ceiling of what I thought I was capable of achieving.
12kg lost · VO2 max, HRV and resting heart rate all at personal bests
Dr Sanchia Jauch
Dr Sanchia Jauch
Dental practice owner, mum of four
★★★★★
A dentist. A practice owner. Four kids. And no energy left. That is what changed.
Six providers, twenty staff, energy rebuilt
Ben Rutter
Ben Rutter
Owner, Digital Prosthetics
★★★★★
My mindset shift to not needing to overeat has been my biggest win.
Best fitness regime he has been on, with a new baby at home
Steve Want
Steve Want
Creative Brand Designer, PET-Xi Training
★★★★★
After work, I'm now off the sofa and onto the trampoline with my four-year-old son because of the energy that I've gained.
Five months in · weight lost · routine built
Sam Sneyd
Sam Sneyd
Business owner, Bentley Independent Financial Advisors
★★★★★
The main benefit I've had is just a lot more energy.
Three and a half months in · a bespoke, holistic plan built around a busy lifestyle
Andrew Thompson
Andrew Thompson
Head of UK Water, Fingleton White
★★★★★
Long-term health is the ROI. This was life-changing for me.
14kg off in seven months · running faster in his forties than his thirties
Ian Tilley
Ian Tilley
Operations Manager, NG Bailey Midlands
★★★★★
And it hasn't felt difficult.
13kg down in four months · higher energy, sharper focus · better business performance · more quality time with family
Rob Allen-Pugh
Rob Allen-Pugh
Senior Manager, Nova Solar Renewables
★★★★★
My mentality with health and fitness used to be all or nothing before meeting George.
The all-or-nothing cycle, broken
Kieran Kearns
Kieran Kearns
Senior Bid Manager, Frankham Group
★★★★★
Going to the root cause, and building my energy back up.
35kg down in under a year
Reece
Reece
Maxillofacial dentist
★★★★★
First half marathon four months in. Something I never thought I could do.
16.5 lbs lost in four months · first-ever half marathon in 1h 49m
Mani Konkon
Mani Konkon
Finance Director
★★★★★
It became apparent quickly why my years had not been successful. George's focus on a sustainable plan and execution has led to the biggest win for me, which is a shift in mentality around weight loss and healthy living.
Years of failed attempts, finally sustainable
Jaz
Jaz
Property business owner
★★★★★
Mindset and fitness-wise, I'm the best I've ever been.
Down to 102kg — a weight he hadn't seen in four years
Jacob
Jacob
Journalist, financial publication, London
★★★★★
Take the jump and work with George.
Back pain 7 out of 10, spiking to 9, down to 0 after working with George
Lukman
Lukman
Dentist
★★★★★
The psychology work meant a week that would have wrecked me became a conversation instead.
WHOOP stress at its lowest during one of the most stressful weeks in dentistry — his first patient complaint
Sana Ali
Sana Ali
Consultant Paediatric Radiologist
★★★★★
One of the first things I was ever taught at medical school was the World Health Organisation's definition of health, which is that 'health is a state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity'. George's coaching style and training programme truly encompasses this, and that is why I love it so much.
Health as complete physical, mental and social wellbeing — the whole picture
Commercial Director
Name withheld by request
★★★★★
Big kudos to the mindset you helped me achieve, and the confidence I now have.
Headhunted three months in, for a role paying well over six figures
Start here

Take the Dental Performance Audit. See where you're at.

The Dental Performance Audit

Four minutes, twenty-one questions. It scores you across three phases and tells you which one your health is actually in right now, before you commit to anything or speak to anybody.

Free · Takes 4 minutes · No commitment required

What you get
  • Your phase result: Accelerated Fat Loss, Lifestyle Optimisation or Performance
  • What to focus on first, and what to leave alone for now
  • A free four-part introduction to the framework, so you can see how it works before you commit.
  • No call required, and no pitch
Before you book

The questions everyone asks first.

How much of my time does this take each week?

One call with me each week. Everything else is built into a day you are already living: your training is written to fit the time you have, your meals fit how you already eat, and George AI turns logging into a photo. Most clients tell me it takes less time than their last attempt on their own.

I travel a lot and eat out constantly. Does it still work?

Yes. That is the point of building it around your life rather than around a meal plan. Nothing is off limits. Send George AI the menu and it tells you what fits your targets, and when your week changes, the plan changes with it on our call.

I have tried coaches and plans before. Why would this be different?

Because those ran on discipline, and discipline runs out. This runs on a system: the psychology first, so the start date stops moving; the app, so the right thing happens every day without willpower; and the education, so you understand it well enough to keep it once we finish.

And if it does not work, the guarantee means the risk sits with me, not you.

Do I need a gym?

No. Training is built around what you enjoy and what you have access to, whether that is a gym, a hotel room or a spare room at home. If you hate it, it will not last, so we do not start there.

What does it cost?

It depends on the level of support you need, so we go through it on the call once we have worked out whether this is the right fit. There is no pressure on that call, and no pitch in the audit.

What happens on the call?

We look at where your health is now, what has got in the way before, and whether this is the right fit for you. If it is not, I will tell you.

About George

Fifteen years working out how health drives performance.

Portrait of George Vernon
George VernonHealth & Performance Coach

George Vernon is the founder of GV Coaching, a health and performance coaching business that helps business owners, medical professionals and senior leaders improve their health to increase daily energy, focus and long-term business performance. Alongside his coaching work, he delivers health and wellbeing education talks and programmes to organisations across the UK.

Over the past 15 years, George has immersed himself in understanding how health underpins performance. He competed as an elite amateur boxer for eight years, completing 33 fights, and spent seven years coaching general health, fitness and long-term weight loss within gym environments.

He holds a degree in Sports and Exercise Science and a Master's degree in Strength and Conditioning, working with elite athletes and professional boxers throughout this time. He also co-founded Fitness by Science with his brother, where he spent three years educating and mentoring new personal trainers.

Today, George works exclusively with professionals looking to avoid burnout, improve daily energy and mental clarity, and build sustainable health habits that support both professional success and life outside of work. He also consults for professional groups, including The Principals Club for Dental Practice Owners in the UK.

George Vernon competing as an elite amateur boxer
George Vernon at university, studying Sports and Exercise Science
Boxing & the ScienceElite amateur boxer, Sports and Exercise Science degree and S&C MSc
George Vernon coaching elite athletes
George Vernon coaching elite athletes
George Vernon coaching elite athletes
The AthletesCoaching elite athletes and elite boxers
George Vernon coaching in the gym
George Vernon coaching in the gym
The Gym FloorSeven years coaching general health, fitness and weight loss
Fitness by Science
Fitness by Science
Fitness by Science
Fitness by Science
Fitness by ScienceA business George co-founded with his brother, mentoring new personal trainers
Start here

Take control of your health.

Book a call and we work out together whether this is the right fit. Or take the free audit first and see exactly where you are.

No pressure on the call · The audit is free and takes 4 minutes

Business wellbeing programmes

Healthier, happier teams. Better business performance.

Evidence-based talks and programmes that help your people improve energy, focus and resilience, and help your business reduce absence, burnout and lost productivity. Delivered for dental practices, groups and organisations across the UK.

Keynotes, 45 to 90 minutes
Employee workshops
Ongoing corporate health programmes
Senior leadership performance coaching
Take the Dental Performance AuditBook a Call with George